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Elle Decor and la Rinascente

la Rinascente is celebrating a century of history with a special initiative created by Elle Decor and focused on the number 100, as the a hundred iconic design objects that will be displayed from June 6 to 12 in the eight windows of the store in Piazza Duomo in Milan.

100×100 DESIGN is a journey through time and the evolution of objects that made the history of our lifestyle and costume, curated by Elle Decor Italia, a distinguished magazine that has always chronicled the changes in style, furnishing and design. An amazing journey that takes place next to another special initiative, the ‘100 LR. Rinascente. Stories of Innovation’ exhibition at Palazzo Reale, dedicated to the 100 years of business of the store, founded in 1917, when a story of passion and talent began with a dramatic impact on communication, consumption patterns and lifestyle of Italians, and which confirmed Milan as the economic engine of Italy after the unification.

la Rinascente has always put in the foreground values such as research and innovation, also thanks to the establishment in 1954 of the Compasso d’Oro, the renowned design awards ideated to highlight quality, a fundamental trait of all objects on display. 100×100 DESIGN confirms the important partnership born in 2013 between la Rinascente and Elle Decor Italia. The exhibition is curated by Elisa Ossino Studio.

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